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New regional Twitter campaign highlights platform’s safety measures

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This month, Twitter MENA launched a new Arabic hashtag that translates as #TwitterSafetyCampaign as part of its activities to mark Safer Internet Day recently.

The campaign is an extension of the platform’s Middle East and North Africa Safety Campaign, which began in 2019 with the aim of enabling and empowering users to identify and report spam.

“Through this MENA Safety Campaign, our priority is to ensure that the community is aware of the available solutions that will encourage a better experience for everyone on Twitter,” George Salama, the director of public policy and government relations for Twitter MENA, told Arab News.

The new campaign features several videos highlighting safety features to inform users about the tools that are available on the platform to help ensure a safer experience. Twitter also introduced a new emoji of hands cradling the world, triggered by the hashtag #SaferInternetDay

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